Promoting the impossible to possible identifying effective message themes for marketing alternative proteins on social media

Despite the growing popularity and prevalence of alternative proteins (APs) in Singapore, little is known about the effectiveness of advertising such AP products to consumers on social media. This research project conducted two studies to address the research gap. Study 1 aimed to understand message...

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Bibliographic Details
Main Authors: Wong, Cherie Wen Xin, Ng, Ying Hui, Yap, Shao Ting
Other Authors: May O. Lwin
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2023
Subjects:
Online Access:https://hdl.handle.net/10356/165340
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Institution: Nanyang Technological University
Language: English
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