Internet advertising : a study of the automobile industry in Singapore

Internet advertising : a study of the automobile industry in Singapore

This is an exploratory study of the effectiveness of Internet advertising for automobile industry in Singapore compared with print advertising. A sample of 100 Singaporeans surveyed through e-mail found that Singaporeans relied more heavily on newspapers than the Internet when it came to buying and...

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Bibliographic Details
Main Author: Chan, Melissa Ai Leng
Other Authors: Wee Kim Wee School of Communication and Information
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Business::Marketing::Internet
Online Access:http://hdl.handle.net/10356/1658
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1658
record_format dspace
spelling sg-ntu-dr.10356-16582019-12-10T14:36:47Z Internet advertising : a study of the automobile industry in Singapore Chan, Melissa Ai Leng Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Internet This is an exploratory study of the effectiveness of Internet advertising for automobile industry in Singapore compared with print advertising. A sample of 100 Singaporeans surveyed through e-mail found that Singaporeans relied more heavily on newspapers than the Internet when it came to buying and selling their cars. ​Master of Mass Communication 2008-09-10T08:35:06Z 2008-09-10T08:35:06Z 2003 2003 Thesis http://hdl.handle.net/10356/1658 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Business::Marketing::Internet
spellingShingle DRNTU::Business::Marketing::Internet
Chan, Melissa Ai Leng
Internet advertising : a study of the automobile industry in Singapore
description This is an exploratory study of the effectiveness of Internet advertising for automobile industry in Singapore compared with print advertising. A sample of 100 Singaporeans surveyed through e-mail found that Singaporeans relied more heavily on newspapers than the Internet when it came to buying and selling their cars.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Chan, Melissa Ai Leng
format Theses and Dissertations
author Chan, Melissa Ai Leng
author_sort Chan, Melissa Ai Leng
title Internet advertising : a study of the automobile industry in Singapore
title_short Internet advertising : a study of the automobile industry in Singapore
title_full Internet advertising : a study of the automobile industry in Singapore
title_fullStr Internet advertising : a study of the automobile industry in Singapore
title_full_unstemmed Internet advertising : a study of the automobile industry in Singapore
title_sort internet advertising : a study of the automobile industry in singapore
publishDate 2008
url http://hdl.handle.net/10356/1658
_version_ 1681034665747546112

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