Internet advertising : a study of the automobile industry in Singapore
This is an exploratory study of the effectiveness of Internet advertising for automobile industry in Singapore compared with print advertising. A sample of 100 Singaporeans surveyed through e-mail found that Singaporeans relied more heavily on newspapers than the Internet when it came to buying and...
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| 格式: | Theses and Dissertations |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/1658 |
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| 機構: | Nanyang Technological University |