Understanding the effects of self-image and conditional cooperation through green messaging on pro-environmental behaviours

• Main Authors: Chua, Shao Xiang, Kiong, Wei Tong, Ng, Desmond Jun Xiang
• Other Authors: Yan Jubo
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Social sciences::Economic theory::Microeconomics
• Online Access: https://hdl.handle.net/10356/165938
• Institution: Nanyang Technological University

This research examines how incorporating image concerns and social preferences into environmental messages can impact an individual's pro-environmental behaviours. A total of 107 students from Nanyang Technology University participated in this study and were randomly assigned into one of three...