Understanding the effects of self-image and conditional cooperation through green messaging on pro-environmental behaviours

This research examines how incorporating image concerns and social preferences into environmental messages can impact an individual's pro-environmental behaviours. A total of 107 students from Nanyang Technology University participated in this study and were randomly assigned into one of three...

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Bibliographic Details
Main Authors: Chua, Shao Xiang, Kiong, Wei Tong, Ng, Desmond Jun Xiang
Other Authors: Yan Jubo
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2023
Subjects:
Online Access:https://hdl.handle.net/10356/165938
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Institution: Nanyang Technological University
Language: English
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