Understanding the effects of self-image and conditional cooperation through green messaging on pro-environmental behaviours
This research examines how incorporating image concerns and social preferences into environmental messages can impact an individual's pro-environmental behaviours. A total of 107 students from Nanyang Technology University participated in this study and were randomly assigned into one of three...
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Main Authors: | Chua, Shao Xiang, Kiong, Wei Tong, Ng, Desmond Jun Xiang |
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Other Authors: | Yan Jubo |
Format: | Final Year Project |
Language: | English |
Published: |
Nanyang Technological University
2023
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/165938 |
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Institution: | Nanyang Technological University |
Language: | English |
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