Consumer behaviour in Gacha games
Consumer behaviour in Gacha games has been the subject of many debates, with some arguing that it is a form of gambling. The potential gambling elements of Gacha games have attracted regulatory scrutiny in some countries, with some governments and consumer protection organizations calling for st...
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Nanyang Technological University
2023
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| Online Access: | https://hdl.handle.net/10356/166223 |
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sg-ntu-dr.10356-1662232023-04-30T15:31:37Z Consumer behaviour in Gacha games Ng, Jazlynn Liting Loke, Sarah Yin Yan Sim, Li Xuan Tang Cheng Keat School of Social Sciences c.k.tang@ntu.edu.sg Social sciences::Economic development Consumer behaviour in Gacha games has been the subject of many debates, with some arguing that it is a form of gambling. The potential gambling elements of Gacha games have attracted regulatory scrutiny in some countries, with some governments and consumer protection organizations calling for stricter regulations. This paper examine consumer behaviour in Gacha games and determine whether it is considered gambling by providing a comprehensive understanding of how the Gacha mechanism in Genshin Impact affects player engagement and spending habits. Bachelor of Social Sciences in Economics 2023-04-24T06:32:19Z 2023-04-24T06:32:19Z 2023 Final Year Project (FYP) Ng, J. L., Loke, S. Y. Y. & Sim, L. X. (2023). Consumer behaviour in Gacha games. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/166223 https://hdl.handle.net/10356/166223 en HE1AY2223_32 application/pdf Nanyang Technological University |
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Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
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DR-NTU |
| language |
English |
| topic |
Social sciences::Economic development |
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Social sciences::Economic development Ng, Jazlynn Liting Loke, Sarah Yin Yan Sim, Li Xuan Consumer behaviour in Gacha games |
| description |
Consumer behaviour in Gacha games has been the subject of many debates, with some arguing that it is
a form of gambling. The potential gambling elements of Gacha games have attracted regulatory scrutiny
in some countries, with some governments and consumer protection organizations calling for stricter
regulations. This paper examine consumer behaviour in Gacha games and determine whether it is considered gambling by providing a comprehensive understanding of how the Gacha mechanism in Genshin Impact affects player engagement and spending habits. |
| author2 |
Tang Cheng Keat |
| author_facet |
Tang Cheng Keat Ng, Jazlynn Liting Loke, Sarah Yin Yan Sim, Li Xuan |
| format |
Final Year Project |
| author |
Ng, Jazlynn Liting Loke, Sarah Yin Yan Sim, Li Xuan |
| author_sort |
Ng, Jazlynn Liting |
| title |
Consumer behaviour in Gacha games |
| title_short |
Consumer behaviour in Gacha games |
| title_full |
Consumer behaviour in Gacha games |
| title_fullStr |
Consumer behaviour in Gacha games |
| title_full_unstemmed |
Consumer behaviour in Gacha games |
| title_sort |
consumer behaviour in gacha games |
| publisher |
Nanyang Technological University |
| publishDate |
2023 |
| url |
https://hdl.handle.net/10356/166223 |
| _version_ |
1765213813267759104 |