Consumer behaviour in Gacha games

• Main Authors: Ng, Jazlynn Liting, Loke, Sarah Yin Yan, Sim, Li Xuan
• Other Authors: Tang Cheng Keat
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Social sciences::Economic development
• Online Access: https://hdl.handle.net/10356/166223
• Institution: Nanyang Technological University

Consumer behaviour in Gacha games has been the subject of many debates, with some arguing that it is a form of gambling. The potential gambling elements of Gacha games have attracted regulatory scrutiny in some countries, with some governments and consumer protection organizations calling for st...