Impact of electronic commerce on consumer behaviour and attitude in Singapore.

This paper studied the impact of e-commerce on consumer behaviour and attitude in Singapore to add to the existing knowledge about the online market. The profile of an online shopper, factors encouraging or discouraging online shopping as well as attitudes towards e-commerce as a whole are explored.

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Bibliographic Details
Main Author: Seah, Judy Bee Woon.
Other Authors: Ang, Peng Hwa
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1692
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Institution: Nanyang Technological University
Description
Summary:This paper studied the impact of e-commerce on consumer behaviour and attitude in Singapore to add to the existing knowledge about the online market. The profile of an online shopper, factors encouraging or discouraging online shopping as well as attitudes towards e-commerce as a whole are explored.