An integrated mHealth campaign to reduce the risk of falling for older adults

• Main Authors: Brew-Sam, Nicola, Chib, Arul, Torres, Arah Ysabelle Fondevilla, Ng, Joshua Jing Xuan, Wong, Jade Yi Ting, Yeo, Sze-G
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2023
• Subjects: Social sciences::Communication; Campaign; Exercise
• Online Access: https://hdl.handle.net/10356/170412
• Institution: Nanyang Technological University

The number of falls among older adults is rising due to an aging population worldwide. An integrated communication campaign utilizing mHealth (mobile health) encouraged older adults to perform strength, balance, and flexibility exercises to reduce their risk of falling. Campaign development was guid...