Podcasting : a potential threat or complement to radio?

Now that podcasting has emerged, how will radio and in particular, radio as a serious communication medium (RSCM) react to it? Will it regard podcasting as more of a threat of all? This study seeks answers to the question through in-depth interviews. Special emphasis is placed on 938 LIVE - Singapor...

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Bibliographic Details
Main Author: Soh, Geraldine Wei Lin.
Other Authors: Siew, Leng
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1710
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Institution: Nanyang Technological University