Podcasting : a potential threat or complement to radio?

• Main Author: Soh, Geraldine Wei Lin.
• Other Authors: Siew, Leng
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Social sciences::Mass media::Broadcasting::Radio
• Online Access: http://hdl.handle.net/10356/1710
• Institution: Nanyang Technological University

Now that podcasting has emerged, how will radio and in particular, radio as a serious communication medium (RSCM) react to it? Will it regard podcasting as more of a threat of all? This study seeks answers to the question through in-depth interviews. Special emphasis is placed on 938 LIVE - Singapor...