Revenge buying: the role of negative emotions caused by lockdowns

• Main Authors: Liu, Yanfeng, Li, Xue, Yuen, Kum Fai
• Other Authors: School of Civil and Environmental Engineering
• Format: Article
• Language: English
• Published: 2023
• Subjects: Social sciences::Economic theory; Revenge Buying; Consumer Behavior
• Online Access: https://hdl.handle.net/10356/171305
• Institution: Nanyang Technological University

With the stabilizing of COVID-19 and the lessening of isolation measures, the consumption market is gradually recovering. Consumers exhibit a tendency to compensate for the previous pent-up demand, triggering the phenomenon of revenge spending. Nevertheless, research on revenge buying during the pan...