Consumer-to-consumer E-commerce: creating the optimal pricing strategy for price-sensitive consumers in the C2C market

• Main Author: Chiang, Mig Ming Jie
• Other Authors: Teo Chee Chong
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Engineering::Maritime studies
• Online Access: https://hdl.handle.net/10356/172804
• Institution: Nanyang Technological University

Consumer-to-Consumer (C2C) has seen a rise in popularity over the last few years. The COVID-19 pandemic has played a crucial role, with lock down measures being executed by governments across the world. With more spare time and income, many have turned to selling their unwanted items on C2C platform...