Plant-based meat and the perceived familiarity gap hypothesis: the role of health and environmental consciousness

Plant-based meat and the perceived familiarity gap hypothesis: the role of health and environmental consciousness

This study investigates the effect of motivational factors on the perceived familiarity gap in the context of plant-based meat alternatives (PBMAs). Through a nationally representative survey of 1,008 adults in Singapore, this study finds a perceived familiarity gap for PBMAs between less-and more-e...

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Bibliographic Details
Main Authors: Ai, Pengya, Contreras-Yap, Sofia, Ho, Shirley S.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2024
Subjects:
Arts and Humanities
Social Sciences
Plant-based meat
Knowledge gap hypothesis
Sustainable food
Meat alternative
Mass media
Survey
Online Access:https://hdl.handle.net/10356/174084
https://ijoc.org/index.php/ijoc/article/view/19732
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Institution: Nanyang Technological University
Language: English
Description
Summary:This study investigates the effect of motivational factors on the perceived familiarity gap in the context of plant-based meat alternatives (PBMAs). Through a nationally representative survey of 1,008 adults in Singapore, this study finds a perceived familiarity gap for PBMAs between less-and more-educated people and that attention to television news, newspapers, television programs, the Internet, and social media narrows the perceived familiarity gap. Furthermore, the study finds significant three-way interactions among newspaper attention, education, and environmental consciousness, as well as three-way interactions among television news attention, education, and environmental consciousness. Theoretical and practical contributions are discussed.

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