Examining Muslims’ opinions toward cultured meat in Singapore: the influence of presumed media influence and halal consciousness

This study examines how halal consciousness acts as a precursor to the influence of presumed media influence model to explain Muslims’ views (i.e., attitudes and behavioral intentions) toward cultured meat. A survey of 658 Muslim Singaporeans found that halal consciousness positively correlated with...

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Bibliographic Details
Main Authors: Ho, Shirley S., Wijaya, Stanley Arvan, Ou, Mengxue
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2024
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Online Access:https://hdl.handle.net/10356/174207
https://journals.sagepub.com/doi/full/10.1177/10755470231225684
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Institution: Nanyang Technological University
Language: English
Description
Summary:This study examines how halal consciousness acts as a precursor to the influence of presumed media influence model to explain Muslims’ views (i.e., attitudes and behavioral intentions) toward cultured meat. A survey of 658 Muslim Singaporeans found that halal consciousness positively correlated with Muslims’ attention to media messages on the benefits of cultured meat, which subsequently shaped their presumed attention to these messages by family members, friends, and social media influencers. Presumed attention from family members and social media influencers was positively associated with Muslims’ attitudes toward cultured meat and subsequently their consumption intentions. Theoretical and practical implications were discussed.