A comparative analysis of language and typography between two Chinese enclaves in Singapore for nostalgic design trends

Using the multimodality approach of Linguistic Landscape, this paper reports a comparative analysis of language composition and typographic treatment of signs found on historic shophouses in Singapore's two distinctive Chinese ethnic enclaves, Bukit Pasoh (Chinatown) and Joo Chiat Ro...

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Bibliographic Details
Main Authors: Yam, Angeline Min-Yee, Tom, Kristina Marie, Ng, Bee Chin
Other Authors: School of Art, Design and Media
Format: Conference or Workshop Item
Language:English
Published: 2024
Subjects:
Online Access:https://hdl.handle.net/10356/174307
https://papers.iafor.org/proceedings/conference-proceedings-acah2023/
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Institution: Nanyang Technological University
Language: English

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