A comparative analysis of language and typography between two Chinese enclaves in Singapore for nostalgic design trends

• Main Authors: Yam, Angeline Min-Yee, Tom, Kristina Marie, Ng, Bee Chin
• Other Authors: School of Art, Design and Media
• Format: Conference or Workshop Item
• Language: English
• Published: 2024
• Subjects: Arts and Humanities; Linguistic landscape; Typography
• Online Access: https://hdl.handle.net/10356/174307; https://papers.iafor.org/proceedings/conference-proceedings-acah2023/
• Institution: Nanyang Technological University

Using the multimodality approach of Linguistic Landscape, this paper reports a comparative analysis of language composition and typographic treatment of signs found on historic shophouses in Singapore's two distinctive Chinese ethnic enclaves, Bukit Pasoh (Chinatown) and Joo Chiat Ro...