Never in a 100 years: a journey in search of a new visual identity

• Main Author: Yeo, Jesvin Puay-Hwa
• Other Authors: School of Art, Design and Media
• Format: Conference or Workshop Item
• Language: English
• Published: 2024
• Subjects: Arts and Humanities; Visual identity; Graphic design
• Online Access: https://hdl.handle.net/10356/174351; https://www.designedasia.com/past-forums.html
• Institution: Nanyang Technological University

Inspired by the assertion of Singapore’s founding leader, MM Lee Kuan Yew that “never in a 100 years to evolve a Singaporean culture,” this paper embarks on a experimental journey using the Visual Identity Discovery Approach (VIDA) to unveil a fresh visual culture and identity for Singapore. The...