Never in a 100 years: a journey in search of a new visual identity

Inspired by the assertion of Singapore’s founding leader, MM Lee Kuan Yew that “never in a 100 years to evolve a Singaporean culture,” this paper embarks on a experimental journey using the Visual Identity Discovery Approach (VIDA) to unveil a fresh visual culture and identity for Singapore. The...

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Bibliographic Details
Main Author: Yeo, Jesvin Puay-Hwa
Other Authors: School of Art, Design and Media
Format: Conference or Workshop Item
Language:English
Published: 2024
Subjects:
Online Access:https://hdl.handle.net/10356/174351
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Institution: Nanyang Technological University
Language: English

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