A toy-tale sign: a communications campaign advocating for sustainable toys among young parents

• Main Authors: Huang, Yu Huan, Jasmin Binte Mohamad Nazry, Lim, Joanne Xinyi, Teo, Heather Sze Rae
• Other Authors: Sonny Ben Rosenthal
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2024
• Subjects: Arts and Humanities; Social Sciences; Sustainability; Toys; Environment; Parenting; Communications campaign
• Online Access: https://hdl.handle.net/10356/174425
• Institution: Nanyang Technological University

A Toy-Tale Sign is a communications campaign aimed at raising awareness of sustainable toys as an alternative to conventional plastic toys among soon-to-be parents and/or parents of young children aged 0-4 years. Sustainable toys are playthings designed, manufactured, distributed, used and disposed...