Binge is baad
Binge is Baad is a communications campaign that aims to combat rising binge drinking cases among Singaporean youths aged 18 to 35 years by employing the Theory of Planned Behaviour (TPB) to drive its message of responsible drinking. Recognising the potential influence of peer pressure on drinking ha...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
Nanyang Technological University
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/174470 |
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| Institution: | Nanyang Technological University |
| Language: | English |