Algorithmic personalisation on TikTok and its effect on Gen Z's self-concept and consumer behaviour
TikTok’s recommendation algorithm has created a novel user experience. Guided by existing literature on algorithmic personalisation, this study investigated the relationship between algorithmically-curated content on TikTok, Gen Z TikTok users’ self-concepts, and their consumer behaviours. Based on...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
Nanyang Technological University
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/174489 |
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| Institution: | Nanyang Technological University |
| Language: | English |