Algorithmic personalisation on TikTok and its effect on Gen Z's self-concept and consumer behaviour

• Main Authors: Yupar, Tin Win, Tan, Misa Li Sin
• Other Authors: Kang Hyunjin
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2024
• Subjects: Other; Algorithms
• Online Access: https://hdl.handle.net/10356/174489
• Institution: Nanyang Technological University

TikTok’s recommendation algorithm has created a novel user experience. Guided by existing literature on algorithmic personalisation, this study investigated the relationship between algorithmically-curated content on TikTok, Gen Z TikTok users’ self-concepts, and their consumer behaviours. Based on...