Sunny side, out!: A health communication campaign to promote sun protection habits among Singaporean adolescents

• Main Authors: Ryu, Junita Ji Yeon, Nur Khairiyah Binte Atan, Tan, Damian Jun Hern, Ang, Tracey Xinhui
• Other Authors: Kay (Hye Kyung) Kim
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2024
• Subjects: Social Sciences; Sun protection; Health belief model; Social effect; Public health campaign; Skin cancer; Health communication
• Online Access: https://hdl.handle.net/10356/174494
• Institution: Nanyang Technological University

This report presents the findings of Sunny Side, Out!, a first-of-its-kind health communications campaign designed to promote daily sun protection habits among Singaporean adolescents aged 13 to 17. Singapore experiences alarmingly high ultraviolet (UV) radiation year-round, yet, a majority of Singa...