Singapore's TVmobile initiative : issues, prospects and challenges.

Singapore's TVmobile initiative : issues, prospects and challenges.

Evaluate TVMobile’s success and failures through historical information, communication theories, new media impact and regulations and qualitative and quantitative market survey results.

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Bibliographic Details
Main Author: Chee, Kenneth Chien Ming.
Other Authors: Banerjee, Indrajit
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
Online Access:http://hdl.handle.net/10356/1769
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Institution: Nanyang Technological University
Description
Summary:Evaluate TVMobile’s success and failures through historical information, communication theories, new media impact and regulations and qualitative and quantitative market survey results.

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