Singapore's TVmobile initiative : issues, prospects and challenges.

• المؤلف الرئيسي: Chee, Kenneth Chien Ming.
• مؤلفون آخرون: Banerjee, Indrajit
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1769
• المؤسسة: Nanyang Technological University

Evaluate TVMobile’s success and failures through historical information, communication theories, new media impact and regulations and qualitative and quantitative market survey results.