Breaking barriers with memes: how memes bridge political cynicism to online political participation

• Main Authors: Ahmed, Saifuddin, Masood, Muhammad
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2024
• Subjects: Social Sciences; Social media; Political memes
• Online Access: https://hdl.handle.net/10356/178931
• Institution: Nanyang Technological University

While numerous studies have explored the participatory benefits of social media use for political participation, the empirical literature on the mobilizing role of political memes is nearly absent. In addition, most of the attention has been on Western democratic contexts. By employing survey data f...