Page ranking : how it affects your choice

• Main Author: Chan, Freddie Zhi Yang.
• Other Authors: Xiao Gaoxi
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Engineering
• Online Access: http://hdl.handle.net/10356/17933
• Institution: Nanyang Technological University

There are already billions and billions of websites currently online in the cyberspace and that number keeps growing every day. In order to compete with another website, a website owner must understand the visitors need and their behavior. A web analytics program, such as the Page Ranking program and a web Graphics User Interface (GUI), will enable search engine programmers to better understand user behavior and patterns in order to better optimize the search engine functions. The Page Ranking program and graphics user interface allows the re-sorting of the returned result by the Yahoo! Search engine and subsequently records the user clicks. Through this user click results, one can analyze it and derive useful data such as search patterns or user’s preference. Although it has not been run and trialed on a big scale, the program is able to perform and meet its objectives in the beta testing that was carried out. This report will discuss the student’s attempt in designing the Project's web Graphics User Interface and the tackling the problems encountered during the course of programming it to work and meet the objectives it set out to meet.