《近十年中国综艺节目中的生态文明传播研究— 以〈向往的生活〉、〈了不起的挑战〉、〈奔跑吧•生态篇〉为例》= The dissemination of ecological civilisation in Chinese variety shows over the past decade: a case study of back to field, the great challenge, and keep running: nature season

• Main Author: 黄琡惠 Ng, Shu Hui
• Other Authors: Chu Kiu-wai
• Format: Final Year Project
• Language: Chinese
• Published: Nanyang Technological University 2024
• Subjects: Arts and Humanities; 生态乌托邦; 生态文明思想; 生态综艺节目; 异托邦; 中国梦; Ecological utopia; Thought on ecological civilisation; Ecological variety shows; Heterotopia; China dream
• Online Access: https://hdl.handle.net/10356/180570
• Institution: Nanyang Technological University

近年来，随着全球环境问题的加剧，生态文明逐渐成为中国社会的焦点议题。作为大众文化的重要组成部分，综艺节目也开始承载传播生态文明理念的功能。本文以生态乌托邦的视角，结合习近平生态文明思想，分析了近年来中国生态综艺节目的表现，重点研究了《向往的生活》、《奔跑吧·生态篇》、《了不起的挑战》。通过内容分析，本文探讨了这些节目在理想化生态环境的展示与现实之间的差异，并评估其在推广生态文明理念方面的有效性。 尽管这些生态综艺节目在形式上充满娱乐性并具有一定的教育意义，但其呈现的生态环境往往经过理想化处理，与现实中的生态问题存在一定的距离。这在一定程度上弱化了节目的教育效果，使得节目在传播生态文明理念时存在局限性。 In recent years, as global environmental issues intensified, ecological civilisation has gradually become a focal topic in the Chinese society. As an important part of popular culture, variety shows have also begun to take on the role of spreading the concept of ecological civilisation. This paper analyses the performance of Chinese ecological variety shows in recent years from the perspective of ecological utopia, drawing on Xi Jinping's thoughts on ecological civilisation. This paper will focus on programs such as Back to Field, The Great Challenge, and Keep Running: Nature Season. Through content analysis, this paper explores how these shows, while presenting idealised ecological environments, convey environmental protection concepts and evaluates their role in raising viewers' environmental awareness. Although these ecological variety shows are entertaining and have a certain educational value, the ecological environments they depict are often idealised, creating a certain distance from real-world ecological issues. This, to some extent, weakens the educational effectiveness of the shows, revealing limitations in the ability to promote the concept of ecological civilisation.