What else is new about social media influencers? Uncovering their relation and content strategies, and the downsides of being famous

• Main Authors: Lou, Chen, Zhou, Xuan
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2024
• Subjects: Social Sciences; Social media influencers; Parasocial relation
• Online Access: https://hdl.handle.net/10356/180604
• Institution: Nanyang Technological University

Prior research on social media influencers (SMIs) often examined questions such as their model of communication with followers, ethical concerns, motivations, and ways of gaining capital. How influencers curate intense and intimate relations and strategize their content creation, and how the influen...