Fancying the new rich and famous? explicating the roles of influencer content, credibility, and parental mediation in adolescents' parasocial relationship, materialism, and purchase intentions

• المؤلفون الرئيسيون: Lou, Chen, Kim, Hye Kyung
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: مقال
• اللغة: English
• منشور في: 2020
• الموضوعات: Social sciences::Communication; Social Media Influencers; Adolescents
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/142468
• المؤسسة: Nanyang Technological University

While social media influencers are gleaning increasing trust and investment from brands, advertisers, and followers, insights on the role of influencers in adolescents' relationship formation and consumption behaviors are still rare. Drawing on the literatures of influencer content value, influ...