Fancying the new rich and famous? explicating the roles of influencer content, credibility, and parental mediation in adolescents' parasocial relationship, materialism, and purchase intentions

• Main Authors: Lou, Chen, Kim, Hye Kyung
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2020
• Subjects: Social sciences::Communication; Social Media Influencers; Adolescents
• Online Access: https://hdl.handle.net/10356/142468
• Institution: Nanyang Technological University

While social media influencers are gleaning increasing trust and investment from brands, advertisers, and followers, insights on the role of influencers in adolescents' relationship formation and consumption behaviors are still rare. Drawing on the literatures of influencer content value, influ...