The role of rhetoric in crowdfunding success: effects of logos, ethos, pathos and kairos appeals
This thesis explores the effects of crowdfunding video pitches on funding success. There are three objectives, each of which is aligned with the three essays in this thesis. The first essay clarifies the intellectual structure and research fronts in crowdfunding research through a scientometric revi...
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| Format: | Thesis-Doctor of Philosophy |
| Language: | English |
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Nanyang Technological University
2024
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| Online Access: | https://hdl.handle.net/10356/181361 |
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| Institution: | Nanyang Technological University |
| Language: | English |