Reconsidering prospect theory in health communication: interplay of certainty with different types of framing

• المؤلفون الرئيسيون: Lee, Tae Kyoung, Kim, Hye Kyung
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: مقال
• اللغة: English
• منشور في: 2024
• الموضوعات: Social Sciences; Prospect theory; Framing
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/181893

While framing studies in health communication research are grounded in prospect theory, there are deviations from the original prospect theory in three major areas: (1) the conceptualization of risk as susceptibility/severity rather than certainty, (2) the presentation of outcomes of different event...