The effect of loneliness on spending behaviour in livestreams through parasocial relationships
Livestreaming, an interactive form of live broadcast, increased exponentially in viewership during Covid-19 isolation measures, possibly to fill the gap in social interaction caused by isolation measures, and has maintained high interest ever since (Alvarez, 2024). It had gained traction due to its...
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| Format: | Final Year Project |
| Language: | English |
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Nanyang Technological University
2025
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| Online Access: | https://hdl.handle.net/10356/183721 |
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