Online communities of interest : a potential goldmine of information.

• Main Author: Lee, Michelle Ling Sing.
• Other Authors: Yeung, Christopher Kwok Tung
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Library and information science::Libraries::Information society; DRNTU::Social sciences::Sociology::Communities, classes and races
• Online Access: http://hdl.handle.net/10356/1897
• Institution: Nanyang Technological University

Research was conducted to examine the possibility of treating online communities as potential sources of information that is useful for commercial organisations to use for their marketing and/or strategic plans.