Online communities of interest : a potential goldmine of information.

Online communities of interest : a potential goldmine of information.

Research was conducted to examine the possibility of treating online communities as potential sources of information that is useful for commercial organisations to use for their marketing and/or strategic plans.

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Bibliographic Details
Main Author: Lee, Michelle Ling Sing.
Other Authors: Yeung, Christopher Kwok Tung
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Library and information science::Libraries::Information society
DRNTU::Social sciences::Sociology::Communities, classes and races
Online Access:http://hdl.handle.net/10356/1897
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1897
record_format dspace
spelling sg-ntu-dr.10356-18972019-12-10T11:18:14Z Online communities of interest : a potential goldmine of information. Lee, Michelle Ling Sing. Yeung, Christopher Kwok Tung Wee Kim Wee School of Communication and Information DRNTU::Library and information science::Libraries::Information society DRNTU::Social sciences::Sociology::Communities, classes and races Research was conducted to examine the possibility of treating online communities as potential sources of information that is useful for commercial organisations to use for their marketing and/or strategic plans. Master of Science (Information Studies) 2008-09-10T08:37:12Z 2008-09-10T08:37:12Z 2004 2004 Thesis http://hdl.handle.net/10356/1897 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Library and information science::Libraries::Information society
DRNTU::Social sciences::Sociology::Communities, classes and races
spellingShingle DRNTU::Library and information science::Libraries::Information society
DRNTU::Social sciences::Sociology::Communities, classes and races
Lee, Michelle Ling Sing.
Online communities of interest : a potential goldmine of information.
description Research was conducted to examine the possibility of treating online communities as potential sources of information that is useful for commercial organisations to use for their marketing and/or strategic plans.
author2 Yeung, Christopher Kwok Tung
author_facet Yeung, Christopher Kwok Tung
Lee, Michelle Ling Sing.
format Theses and Dissertations
author Lee, Michelle Ling Sing.
author_sort Lee, Michelle Ling Sing.
title Online communities of interest : a potential goldmine of information.
title_short Online communities of interest : a potential goldmine of information.
title_full Online communities of interest : a potential goldmine of information.
title_fullStr Online communities of interest : a potential goldmine of information.
title_full_unstemmed Online communities of interest : a potential goldmine of information.
title_sort online communities of interest : a potential goldmine of information.
publishDate 2008
url http://hdl.handle.net/10356/1897
_version_ 1681046118085951488

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