Emotional hedging : a football fan's perspective.
The concept of "emotional hedging" advocates insuring against an undesired outcome so that the payout can be used to offset the negative feelings generated by this outcome. Many studies have established that risk-averse individuals are more likely to engage in hedging behaviour in the fi...
Saved in:
| Main Authors: | , , |
|---|---|
| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2009
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/19297 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Nanyang Technological University |
| 語言: | English |
| 總結: | The concept of "emotional hedging" advocates insuring against an undesired outcome so
that the payout can be used to offset the negative feelings generated by this outcome. Many studies have established that risk-averse individuals are more likely to engage in hedging behaviour in the financial context. The aim of this graduation project is to study whether this result applies for "emotional hedging", particularly from the perspective of a football team supporter. The primary data for this research was collected by the means of a survey which was conducted on 250 local football fans. Our findings showed that risk aversion is positively related to a football fan’s willingness to take up a hypothetical insurance plan that gives a payout each time his supported team loses. However, there was no evidence that risk-averse fans are more willing to bet against their team as compared to risk-loving fans. |
|---|