Emotional hedging : a football fan's perspective.

• Main Authors: Chua, Glen Yongcheng., Ho, Serena Xin Lin., Ho, Ying Ying.
• Other Authors: Tan Khye Chong
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Recreation
• Online Access: http://hdl.handle.net/10356/19297
• Institution: Nanyang Technological University

The concept of "emotional hedging" advocates insuring against an undesired outcome so that the payout can be used to offset the negative feelings generated by this outcome. Many studies have established that risk-averse individuals are more likely to engage in hedging behaviour in the fi...