Media streaming trends in Singapore.
This study looks into media streaming technology, architectures and consumer buying behaviour for streaming services in Singapore. Users in Singapore were surveyed on how much time they spend on media streaming and viewing TV, and their willingness or readiness to purchase online streaming content....
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1938 |
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| Institution: | Nanyang Technological University |
| Summary: | This study looks into media streaming technology, architectures and consumer buying behaviour for streaming services in Singapore. Users in Singapore were surveyed on how much time they spend on media streaming and viewing TV, and their willingness or readiness to purchase online streaming content. The study also revealed that Web developers believed that online entertainment, e-Learning and Corporate Communications have an optimistic future. |
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