Media streaming trends in Singapore.

• Main Author: Lau, Wai Keat.
• Other Authors: Chennupati, Kodanda Ramaiah
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
• Online Access: http://hdl.handle.net/10356/1938
• Institution: Nanyang Technological University

This study looks into media streaming technology, architectures and consumer buying behaviour for streaming services in Singapore. Users in Singapore were surveyed on how much time they spend on media streaming and viewing TV, and their willingness or readiness to purchase online streaming content....