Competitive entry strategies in overseas marketing of construction export

Competitive entry strategies in overseas marketing of construction export

Since the late eighties, world economic growth has focussed on the Asia Pacific Region. Many countries in this region have been registering strong growth and this trend is set to continue well into the next century. The Construction Industry Development Board estimates the Region's construction...

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Main Author: Munukutla, V. Rao.
Other Authors: Chew, David Ah Seng
Format: Theses and Dissertations
Language:English
Published: 2009
Subjects:
DRNTU::Engineering::Civil engineering::Construction management
Online Access:http://hdl.handle.net/10356/19521
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-19521
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spelling sg-ntu-dr.10356-195212020-09-26T21:13:57Z Competitive entry strategies in overseas marketing of construction export Munukutla, V. Rao. Chew, David Ah Seng Centre for Advanced Construction Studies DRNTU::Engineering::Civil engineering::Construction management Since the late eighties, world economic growth has focussed on the Asia Pacific Region. Many countries in this region have been registering strong growth and this trend is set to continue well into the next century. The Construction Industry Development Board estimates the Region's construction demand at more than US Dollar 1 trillion each year for the next few years. So vast is the potential that Singapore construction firms cannot afford to ignore. This research report addresses the various opportunities available for Singapore contractors in the Region. Master of Science (International Construction Management) 2009-12-14T05:52:55Z 2009-12-14T05:52:55Z 1994 1994 Thesis http://hdl.handle.net/10356/19521 en NANYANG TECHNOLOGICAL UNIVERSITY 138 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Engineering::Civil engineering::Construction management
spellingShingle DRNTU::Engineering::Civil engineering::Construction management
Munukutla, V. Rao.
Competitive entry strategies in overseas marketing of construction export
description Since the late eighties, world economic growth has focussed on the Asia Pacific Region. Many countries in this region have been registering strong growth and this trend is set to continue well into the next century. The Construction Industry Development Board estimates the Region's construction demand at more than US Dollar 1 trillion each year for the next few years. So vast is the potential that Singapore construction firms cannot afford to ignore. This research report addresses the various opportunities available for Singapore contractors in the Region.
author2 Chew, David Ah Seng
author_facet Chew, David Ah Seng
Munukutla, V. Rao.
format Theses and Dissertations
author Munukutla, V. Rao.
author_sort Munukutla, V. Rao.
title Competitive entry strategies in overseas marketing of construction export
title_short Competitive entry strategies in overseas marketing of construction export
title_full Competitive entry strategies in overseas marketing of construction export
title_fullStr Competitive entry strategies in overseas marketing of construction export
title_full_unstemmed Competitive entry strategies in overseas marketing of construction export
title_sort competitive entry strategies in overseas marketing of construction export
publishDate 2009
url http://hdl.handle.net/10356/19521
_version_ 1681056080027713536

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