A market research on the acceptance of stored-value cards in fast food restaurants (Singapore).
The purpose of this dissertation research is to examine the factors that will influence both the consumers' and fast food restaurant managers' acceptance towards the use of stored-value cards in fast-food restaurants.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/20030 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | The purpose of this dissertation research is to examine the factors that will influence both the consumers' and fast food restaurant managers' acceptance towards the use of stored-value cards in fast-food restaurants. |
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