A market research on the acceptance of stored-value cards in fast food restaurants (Singapore).
The purpose of this dissertation research is to examine the factors that will influence both the consumers' and fast food restaurant managers' acceptance towards the use of stored-value cards in fast-food restaurants.
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| Format: | Theses and Dissertations |
| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/10356/20030 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-200302024-01-12T10:21:54Z A market research on the acceptance of stored-value cards in fast food restaurants (Singapore). Koh, Leong Pit. Ling, Hui Mei. Wee, Timothy Kek Chong. Vong, John Nanyang Business School DRNTU::Business::Finance The purpose of this dissertation research is to examine the factors that will influence both the consumers' and fast food restaurant managers' acceptance towards the use of stored-value cards in fast-food restaurants. Master of Business Administration (Management of Information Technology) 2009-12-14T08:02:06Z 2009-12-14T08:02:06Z 1996 1996 Thesis http://hdl.handle.net/10356/20030 en NANYANG TECHNOLOGICAL UNIVERSITY 106 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Finance |
| spellingShingle |
DRNTU::Business::Finance Koh, Leong Pit. Ling, Hui Mei. Wee, Timothy Kek Chong. A market research on the acceptance of stored-value cards in fast food restaurants (Singapore). |
| description |
The purpose of this dissertation research is to examine the factors that will influence both the consumers' and fast food restaurant managers' acceptance towards the use of stored-value cards in fast-food restaurants. |
| author2 |
Vong, John |
| author_facet |
Vong, John Koh, Leong Pit. Ling, Hui Mei. Wee, Timothy Kek Chong. |
| format |
Theses and Dissertations |
| author |
Koh, Leong Pit. Ling, Hui Mei. Wee, Timothy Kek Chong. |
| author_sort |
Koh, Leong Pit. |
| title |
A market research on the acceptance of stored-value cards in fast food restaurants (Singapore). |
| title_short |
A market research on the acceptance of stored-value cards in fast food restaurants (Singapore). |
| title_full |
A market research on the acceptance of stored-value cards in fast food restaurants (Singapore). |
| title_fullStr |
A market research on the acceptance of stored-value cards in fast food restaurants (Singapore). |
| title_full_unstemmed |
A market research on the acceptance of stored-value cards in fast food restaurants (Singapore). |
| title_sort |
market research on the acceptance of stored-value cards in fast food restaurants (singapore). |
| publishDate |
2009 |
| url |
http://hdl.handle.net/10356/20030 |
| _version_ |
1789483073796046848 |