Tertiary level students in Singapore and their banking relationships.

• Main Author: Poh, Bee Lin.
• Other Authors: Gerrard, Phillip
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/20041
• Institution: Nanyang Technological University

Banks should be aware that it is their customers who justify their existence. Thus, the first step in the direction of success for banks is a thinking and learning phase. With a small domestic population and increasing competition, banks must switch from expanding means to winning, managing and keep...