Bank selection criteria and multiple banking phenomena in Singapore.

• Main Authors: Ho, Poh Fwai., Ong, Alan Peck Yeow., Thia, Boon Har.
• Other Authors: Gerrard, Philip
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Finance::Bank management
• Online Access: http://hdl.handle.net/10356/20096
• Institution: Nanyang Technological University

This study sought to determine in a Singapore context, the pertinent criteria for the selection of a bank and to establish the factors that influence the multiple banking phenomenon. The study also examined whether there were major differences between the different demographic groups in bank selecti...