Bank selection criteria and multiple banking phenomena in Singapore.

Bank selection criteria and multiple banking phenomena in Singapore.

This study sought to determine in a Singapore context, the pertinent criteria for the selection of a bank and to establish the factors that influence the multiple banking phenomenon. The study also examined whether there were major differences between the different demographic groups in bank selecti...

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Bibliographic Details
Main Authors: Ho, Poh Fwai., Ong, Alan Peck Yeow., Thia, Boon Har.
Other Authors: Gerrard, Philip
Format: Theses and Dissertations
Language:English
Published: 2009
Subjects:
DRNTU::Business::Finance::Bank management
Online Access:http://hdl.handle.net/10356/20096
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Institution: Nanyang Technological University
Language: English
Description
Summary:This study sought to determine in a Singapore context, the pertinent criteria for the selection of a bank and to establish the factors that influence the multiple banking phenomenon. The study also examined whether there were major differences between the different demographic groups in bank selection criteria and multiple banking behaviour.

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