An examination of marketing strategies and ethical issues of generic drugs : an analysis of the environment with a case application.

The objective of this study is to examine the nature and characteristics of the pharmaceutical industry in Singapore. The study will highlight and examine the potential and competing forces shaping the future profitability of the industry as well as identifying the problems and opportunities includi...

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Main Authors:	Foo, Joyce Ah Lan., Sasi Kumar., Chong,Robert.
Other Authors:	B.C. Ghosh
Format:	Theses and Dissertations
Language:	English
Published:	2009
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/20128
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Institution:	Nanyang Technological University
Language:	English

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spelling	sg-ntu-dr.10356-201282024-01-12T10:27:28Z An examination of marketing strategies and ethical issues of generic drugs : an analysis of the environment with a case application. Foo, Joyce Ah Lan. Sasi Kumar. Chong,Robert. B.C. Ghosh Nanyang Business School DRNTU::Business::Industries and labor The objective of this study is to examine the nature and characteristics of the pharmaceutical industry in Singapore. The study will highlight and examine the potential and competing forces shaping the future profitability of the industry as well as identifying the problems and opportunities including ethical issues faced by the generic drug manufacturers. The study aims to analyse the various strategic alternatives that may be available to pharmaceutical companies in the marketing of its generic drugs which are facing competition from other generic substitutes and established brand-name drugs. Master of Business Administration (Accountancy) 2009-12-14T08:24:45Z 2009-12-14T08:24:45Z 1994 1994 Thesis http://hdl.handle.net/10356/20128 en NANYANG TECHNOLOGICAL UNIVERSITY 74 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Foo, Joyce Ah Lan. Sasi Kumar. Chong,Robert. An examination of marketing strategies and ethical issues of generic drugs : an analysis of the environment with a case application.
description	The objective of this study is to examine the nature and characteristics of the pharmaceutical industry in Singapore. The study will highlight and examine the potential and competing forces shaping the future profitability of the industry as well as identifying the problems and opportunities including ethical issues faced by the generic drug manufacturers. The study aims to analyse the various strategic alternatives that may be available to pharmaceutical companies in the marketing of its generic drugs which are facing competition from other generic substitutes and established brand-name drugs.
author2	B.C. Ghosh
author_facet	B.C. Ghosh Foo, Joyce Ah Lan. Sasi Kumar. Chong,Robert.
format	Theses and Dissertations
author	Foo, Joyce Ah Lan. Sasi Kumar. Chong,Robert.
author_sort	Foo, Joyce Ah Lan.
title	An examination of marketing strategies and ethical issues of generic drugs : an analysis of the environment with a case application.
title_short	An examination of marketing strategies and ethical issues of generic drugs : an analysis of the environment with a case application.
title_full	An examination of marketing strategies and ethical issues of generic drugs : an analysis of the environment with a case application.
title_fullStr	An examination of marketing strategies and ethical issues of generic drugs : an analysis of the environment with a case application.
title_full_unstemmed	An examination of marketing strategies and ethical issues of generic drugs : an analysis of the environment with a case application.
title_sort	examination of marketing strategies and ethical issues of generic drugs : an analysis of the environment with a case application.
publishDate	2009
url	http://hdl.handle.net/10356/20128
_version_	1789483148711559168

An examination of marketing strategies and ethical issues of generic drugs : an analysis of the environment with a case application.

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