An examination of marketing strategies and ethical issues of generic drugs : an analysis of the environment with a case application.

• Main Authors: Foo, Joyce Ah Lan., Sasi Kumar., Chong,Robert.
• Other Authors: B.C. Ghosh
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/20128
• Institution: Nanyang Technological University

The objective of this study is to examine the nature and characteristics of the pharmaceutical industry in Singapore. The study will highlight and examine the potential and competing forces shaping the future profitability of the industry as well as identifying the problems and opportunities includi...