The factors influencing motorists' patronage of the different brands of petrol in Singapore.

Motorists in Singapore have a range of brands of petrol to choose from, and there is intense competition among the oil companies for market share. Hence, there is a need to have a thorough understanding of the factors affecting motorists' patronage of the different brands of petrol. As petrol i...

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Main Authors:	Phua, Cheow Loon., Yeow, See Hoe.
Other Authors:	Hooi, Den Huan
Format:	Theses and Dissertations
Language:	English
Published:	2009
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/20149
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-20149
record_format	dspace
spelling	sg-ntu-dr.10356-201492024-01-12T10:18:55Z The factors influencing motorists' patronage of the different brands of petrol in Singapore. Phua, Cheow Loon. Yeow, See Hoe. Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Motorists in Singapore have a range of brands of petrol to choose from, and there is intense competition among the oil companies for market share. Hence, there is a need to have a thorough understanding of the factors affecting motorists' patronage of the different brands of petrol. As petrol is only retailed through the six chains of service stations, this study of factors affecting petrol purchase involved the service stations very closely. Master of Business Administration 2009-12-14T08:25:46Z 2009-12-14T08:25:46Z 1994 1994 Thesis http://hdl.handle.net/10356/20149 en NANYANG TECHNOLOGICAL UNIVERSITY 78 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Phua, Cheow Loon. Yeow, See Hoe. The factors influencing motorists' patronage of the different brands of petrol in Singapore.
description	Motorists in Singapore have a range of brands of petrol to choose from, and there is intense competition among the oil companies for market share. Hence, there is a need to have a thorough understanding of the factors affecting motorists' patronage of the different brands of petrol. As petrol is only retailed through the six chains of service stations, this study of factors affecting petrol purchase involved the service stations very closely.
author2	Hooi, Den Huan
author_facet	Hooi, Den Huan Phua, Cheow Loon. Yeow, See Hoe.
format	Theses and Dissertations
author	Phua, Cheow Loon. Yeow, See Hoe.
author_sort	Phua, Cheow Loon.
title	The factors influencing motorists' patronage of the different brands of petrol in Singapore.
title_short	The factors influencing motorists' patronage of the different brands of petrol in Singapore.
title_full	The factors influencing motorists' patronage of the different brands of petrol in Singapore.
title_fullStr	The factors influencing motorists' patronage of the different brands of petrol in Singapore.
title_full_unstemmed	The factors influencing motorists' patronage of the different brands of petrol in Singapore.
title_sort	factors influencing motorists' patronage of the different brands of petrol in singapore.
publishDate	2009
url	http://hdl.handle.net/10356/20149
_version_	1789483037739712512

The factors influencing motorists' patronage of the different brands of petrol in Singapore.

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